Djerf Avenue

2024 - 12 - 18

Post cover
Image courtesy of "Fast Company"

'Psychological terror': Influencer Matilda Djerf has been accused of ... (Fast Company)

Testimony from 11 current and former employees accused Djerf of creating a toxic workplace culture described as “psychological terror.” Employees said that they ...

Post cover
Image courtesy of "BBC News"

Matilda Djerf: 'I wasn't ready' to lead company (BBC News)

The embattled boss of Swedish fashion brand Djerf Avenue has apologised again after claims she mistreated staff, blaming her lack of leadership experience ...

Post cover
Image courtesy of "The New York Times"

Matilda Djerf Apologizes Amid Claims of Workplace Toxicity (The New York Times)

The popular Swedish influencer began a fashion brand in 2019. Some employees say working there wasn't as great as it looked on social media.

Post cover
Image courtesy of "Page Six"

Influencer Matilda Djerf apologizes after being accused of bullying ... (Page Six)

Influencer and Djerf Avenue founder Matilda Djerf apologized after being accused of bullying and body-shaming her clothing company staff.

Post cover
Image courtesy of "Hollywood Life"

What Did Matilda Djerf Do? All About the Djerf Avenue Boss (Hollywood Life)

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in ...

Post cover
Image courtesy of "The Independent"

Influencer Matilda Djerf speaks out after being accused of ... (The Independent)

'I failed to be the leader and colleague I wish to be,' Djerf wrote in a statement shared on Instagram.

Post cover
Image courtesy of "The Cut"

Matilda Djerf Responds to Toxic Workplace Accusations (The Cut)

Matilda Djerf posted an apology on Instagram after being accused of bullying, favoritism, and fatphobia by former and current Djerf Avenue employees last ...

Post cover
Image courtesy of "BBC News"

Matilda Djerf: 'I wasn't ready' to lead company (BBC News)

The embattled boss of Swedish fashion brand Djerf Avenue has apologised again after claims she mistreated staff, blaming her lack of leadership experience ...

Post cover
Image courtesy of "ELLE Australia"

Matilda Djerf Bullying Controversy Explained (ELLE Australia)

Influencer Matilda Djerf has addressed employee abuse claims from employees at her company. We break down the Djerf Avenue controversy.

Post cover
Image courtesy of "ABC News"

Djerf Avenue founder Matilda Djerf apologises amid allegations of ... (ABC News)

The Swedish influencer and clothing brand CEO responds to body-shaming and bullying allegations against her.

Explore the last week