Fox Corp. oplever et økonomisk boost fra politisk reklame og fodbold! Opdag hvordan de slår Wall Street-forventninger med rekordhøje indtægter.
Fox Corporation kan juble over imponerende økonomiske resultater, der klart viser hvordan fodbold og politisk reklame har gjort underværker for selskabets bundlinje. I første kvartal rapporterede Fox et nettooverskud på hele 832 milliarder dollars, hvilket er mere end det dobbelte sammenlignet med de 415 millioner dollars, de havde i samme periode sidste år. Den markante stigning er især drevet af et væld af politiske annoncer, da 2024-præsidentvalget nærmer sig, samt en opblomstring i reklamer relateret til deres nye fodboldsæson.
Den høje interesse for politisk reklame har givet Fox Corp. en opsigtsvækkende indtægtsvækst på 11%. Det er ikke kun de politiske annoncører, der sikrer succes; Fox har også haft glæde af deres NFL- og fodboldudsendelser, som i stigende grad formår at tiltrække både seere og annoncører. En stigning af denne karakter er sjælden, og med fokus på det kommende valg ser fremtiden lys ud for Company, der nu har præsenteret sig som en nøglespiller i medieverdenen.
Desuden skyldes den stigende indtjening, at Fox netop har solgt sine Super Bowl-annoncer til rekordsalgspriser – hele 1,95 milliarder dollars, givet af den succesfulde kombination af live sportsbegivenheder og politiske kampagner. Det må siges, at enhver virksomhed ville ønske at have et sådant produktmix, som tiltrækker annoncer fra både det politiske himmelrum og sportsverdenen.
Men på trods af de strålende resultater kan man ikke undgå at undre sig over, hvordan Fox News håndterer sin dækning af interessante valgresultater. Husk på, at Fox kaldte Arizona som vinderen for Joe Biden i 2020, og det satte gang i flere politiske debatter – vil de vælge at lave en lignende vurdering for Kamala Harris i 2024? Både politik og sport er klar til at fortsætte den strålende fest i Fox, men vi må vente og se hvilken vej skibet sejler!
Vidste du at? Fox Corporation har set en stigning i seertal, især blandt unge voksne, som er forbundet til fodbold og politiske kampagner. Og tal for 2020-præsidentvalget viser, at 43% af seerne til Fox News var under 50 år, hvilket peger i retning af, hvordan selskabets rundkreds skifter med mange yngre generationer, der engagerer sig i både politik og sport! Desuden, Fox relancerer deres streamingservice Tubi, hvilket endnu engang viser hvor overskuddet også kan komme fra fremtidens medieforbrug!
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