Manchester united

2024 - 7 - 15

Tech company's Vice-President Reveals Marketing Strategy with Manchester United

English Premier League - Manchester United - Marketing - Qualcomm - Sports Sponsorship - Technology

Tech company Qualcomm's VP of Marketing shares insights on leveraging the English Premier League's global audience.

Tech giganten Qualcomm's vicepræsident for marketing, Carmen True, deler indsigter om, hvordan virksomheden udnytter den globale rækkevidde i den engelske Premier League. Manchester United er en af verdens mest populære fodboldklubber, og Qualcomm har valgt taktisk partnerskab med klubben for at nå ud til en bredere målgruppe. True fremhæver, at samarbejdet har hjulpet Qualcomm med at øge brandbevidstheden og engagementet hos fans verden over. Ved at kombinere teknologi og sport stræber virksomheden efter at styrke sit image og markedsposition.

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Image courtesy of "The Drum"

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