McDonald's

2024 - 6 - 27

McDonald's i krise: McPlant forsøget mislykkes i USA

fast food industry - McDonald's - McPlant burger - plant-based options

McPlant burgeren fra McDonald's har ikke formået at vinde kundernes hjerter i USA, hvilket har ført til en krise for virksomheden.

McDonald's har været i centrum for kontroverser, da deres forsøg med McPlant burgeren fejlede i USA. Trods testning i byer som San Francisco og Dallas lykkedes det ikke at skabe tilstrækkelig efterspørgsel blandt forbrugerne, som generelt foretrækker kyllingeoptions. Dette har tvunget McDonald's til at revurdere deres strategi og fokusere på at forbedre deres kyllingeudbud i stedet. Den ikoniske McDonald's restaurant på Langston Blvd står også over for en omfattende renovering, hvor den aldrende bygning skal rives ned for at give plads til nye forbedringer og en bedre kundeoplevelse.

I en nylig udtalelse bekræftede Joe Erlinger, præsident for McDonald's USA, at McPlant testen ikke levede op til forventningerne på trods af indsatsen på tværs af Californien og Texas. Dette har ført til en ændring i virksomhedens strategi, hvor fokus nu ligger på kyllingeudbudet for at imødekomme forbrugernes præferencer. Der er ingen planer om at genindføre McPlant burgeren i USA, da den tidligere test ikke levede op til succeskriterierne. McDonald's har angivet, at de vil fortsætte med at udvikle og tilpasse deres menu for at imødekomme markedets krav og præferencer.

I en interessant drejning af begivenhederne har Joe McDonald, en fremtrædende figur i virksomhedens historie, fået stor opmærksomhed for sin ære på Fort Connah. Dette roser sin kusine og bror, Joe McDonald, i en smuk gestus. Derudover er der spekulationer om, hvorvidt det er det rette tidspunkt at investere i McDonald's Corporation, da virksomhedens reaktion på de seneste udfordringer kan have langsigtede konsekvenser for dens aktionærer og investorer.

Post cover
Image courtesy of "Inc.com"

McDonald's Tested 1 Idea in 2 Very Different U.S. Cities. The ... (Inc.com)

The key to success? 'Serving more of what customers want than anybody else.'

Post cover
Image courtesy of "East Bay Times"

McDonald's says McPlant burger test in San Francisco, Dallas didn't ... (East Bay Times)

Instead of plant-based options, McDonald's is investing in its chicken offerings as consumers lean toward that protein.

Post cover
Image courtesy of "ARLnow"

McDonald's on Langston Blvd to be demolished, replaced with ... (ARLnow)

Major improvements are in the plans for the McDonald's at 4834 Langston Blvd. The fast food restaurant intends to completely demolish the aging building, ...

Post cover
Image courtesy of "NBC 15 WPMI"

McDonald's plant-based McPlant test fails (NBC 15 WPMI)

McDonald's USA President Joe Erlinger spoke at the Wall Street Journal's Global Food Forum in Chicago, confirming that the test of its McPlant burger in both ...

Post cover
Image courtesy of "Business Insider"

McDonald's McPlant US trial failed because not enough demand: exec (Business Insider)

The non-meaty burger was tested at hundreds of restaurants in California and Texas in 2022. Insider Today. Sign up to get ...

Following in Joe McDonald's footsteps (Polson Lake County Leader)

I appreciated very much the press coverage of the Fort Connah honoring of my cousin/brother Joe McDonald (Leader, June 20).

Post cover
Image courtesy of "Yahoo Movies"

Is This the Right Time to Buy McDonald's Corporation (MCD)? (Yahoo Movies)

We recently compiled a list of the 11 Best Ice Cream Stocks to Invest In 2024. In this article, we are going to take a look at where McDonald's Corporation ...

Post cover
Image courtesy of "New York Post"

Not lovin' it: McDonald's McPlant burger failed, customers shunned ... (New York Post)

Joe Erlinger, who heads US operations for the Chicago-based fast food giant, told a business conference that the company discontinued the pilot program after ...

Post cover
Image courtesy of "Green Queen Media"

No Plans to Bring Back McPlant in the US, Says McDonald's Exec (Green Queen Media)

McDonald's says the McPlant hasn't been successful in the US, and will focus on chicken instead of bringing the plant-based burger back.

Post cover
Image courtesy of "vegconomist - the vegan business magazine"

McDonald's Says McPlant Trial Was Unsuccessful in the US ... (vegconomist - the vegan business magazine)

Joe Erlinger, the president of McDonald's US, has said that trials of the McPlant burger in the country were not successful, despite the ongoing expansion ...

Post cover
Image courtesy of "Silicon Valley"

McDonald's says McPlant burger test in San Francisco, Dallas didn't ... (Silicon Valley)

Instead of plant-based options, McDonald's is investing in its chicken offerings as consumers lean toward that protein.

Post cover
Image courtesy of "Fox Business"

McDonald's says verdict is in: US customers do not like McPlant ... (Fox Business)

McDonald's plant-based burger - called the McPlant - flopped in two American test markets, McDonald's USA President Joe Erlinger said at the WSJ Global Food ...

Post cover
Image courtesy of "ABC17News.com"

New McDonald's expected to open in Columbia this fall ... (ABC17News.com)

The other McDonald's on Clark Lane is not closing, according to officials. The new location will include digital menus, kitchen equipment and signage, the ...

Post cover
Image courtesy of "Parade Magazine"

McDonald's Fans 'Going to Lose it' Over New Milkshake Flavor That ... (Parade Magazine)

McDonald's fans are excited to get their hands on the food chain's new milkshake flavor, Orange Cream Pop Shake, that is coming to Canada.

Post cover
Image courtesy of "KEYE TV CBS Austin"

McDonald's plant-based McPlant test fails (KEYE TV CBS Austin)

McDonald's USA President Joe Erlinger spoke at the Wall Street Journal's Global Food Forum in Chicago, confirming that the test of its McPlant burger in both ...

Post cover
Image courtesy of "The Bakersfield Californian"

Man suspected of California City McDonald's shooting booked into ... (The Bakersfield Californian)

The man suspected of fatally shooting a man in a McDonald's in California City was booked into Kern County jail Wednesday after being arrested in Arizona.

Post cover
Image courtesy of "Barron's"

Fast-Food Chains Jacked Up Their Prices. Now They're Trying to ... (Barron's)

The stock has been riding high on strong same-store sales growth and continuous expansion of its network of restaurants.

Post cover
Image courtesy of "Yahoo Finance"

McDonald's needs consistency in value meal messaging: Analyst (Yahoo Finance)

First, it was the chicken sandwich wars, now fast food chains are going all in on competing value meals. Citi Director and Restaurant Analyst Jon Tower ...

Post cover
Image courtesy of "Greater Milwaukee Today"

McDonald's plant-based burger fizzles out — even in San Francisco ... (Greater Milwaukee Today)

McDonald's had high hopes for its signature plant-based burger when it rolled out in California and Texas two years ago, but it turns out customers just ...

McDonald's wins 3 of 5 in recent Little League baseball Minor ... (Marquette Mining Journal)

ISHPEMING — The McDonald's team won three of its past five games during play in Little League Minor Division baseball play. Here is a roundup of those gam.

Post cover
Image courtesy of "FOX 10 News Phoenix"

McDonald's says verdict is in: US customers do not like McPlant ... (FOX 10 News Phoenix)

McDonald's plant-based burger flopped in two American test markets, according to McDonald's USA President Joe Erlinger.

Post cover
Image courtesy of "Parade Magazine"

We're Talkin' Big (Mac) Business! These are McDonald's' Lunch ... (Parade Magazine)

Got a craving for a Big Mac from McDonald's? Here's what you need to know about the popular eatery's lunchtime hours.

Post cover
Image courtesy of "NorthJersey.com"

Getting McDonald's orange cream pop shake will take some travel (NorthJersey.com)

McDonald's, on the heels of launching the limited-edition "Shamrock Shake" and "Grandma's McFlurry," is back with a new limited-edition frozen treat, ...

Post cover
Image courtesy of "columbusunderground"

Plan to Replace Campus-Area McDonald's Presented to Review ... (columbusunderground)

In the last decade-plus, three stand-alone fast food restaurants along North High Street in the University District have been torn down and replaced with ...

Post cover
Image courtesy of "Plant Based News"

McDonald's Exec Says McPlant Was 'Not Successful' In The US (Plant Based News)

An exec at McDonald's USA has said that the McPlant burger will not be returning as its trial was "not successful.

Explore the last week