McDonald's

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McDonald's mister retten til kylling Big Mac-navnet - Supermac's sejrer

mcdonald's Big Mac - European Court of Justice - Fast Food - McDonald's - Supermac's - Trademarks - mcdonald's

EU-domstolen afgør, at McDonald's ikke længere kan bruge 'Big Mac' til kyllingeprodukter, hvilket giver Supermac's sejren i en langvarig retssag!

McDonald's har mistet retten til at bruge 'Big Mac' som varemærke til kyllingeprodukter i Europa efter en afgørelse fra EU-Domstolen. Irsk fastfood-kæde Supermac's har sejret i en retssag mod McDonald's, hvor det nu bliver muligt for andre kæder at sælge fjerkræbaserede 'Big Macs'. Den europæiske domstol har fastslået, at McDonald's ikke længere kan registrere 'Big Mac' som varemærke i de 27 medlemslande i EU. Dette markerer enden på en 17 år lang retlig strid mellem Supermac's og McDonald's. Supermac's har formået at vinde over verdenskæmpen McDonald's i en historisk varemærkeretssag, som nu åbner op for nye muligheder på markedet for kyllingebaserede burgerprodukter.

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Image courtesy of "BBC News"

McDonald's loses right to chicken Big Mac name (BBC News)

Other chains will be able to sell poultry-based "Big Macs" following a ruling by the European Court of Justice.

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Image courtesy of "ABC News"

Big Mac battle: McDonald's loses European Union trademark fight ... (ABC News)

A top European Union court ruled that McDonald's has lost its Big Mac trademark in the 27-nation bloc, ruling in favor of Irish fast food rival Supermac's ...

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Image courtesy of "POLITICO.eu"

Big Mac vs. Supermac: McDonald's loses EU trademark fight (POLITICO.eu)

EU top court ruling says the fast food giant can no longer trademark Big Mac for chicken.

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Image courtesy of "Reuters"

No more chicken Big Macs - EU court rules against McDonald's in ... (Reuters)

McDonald's does not have the right to use the term "Big Mac" for poultry products in Europe after not using it for them for five consecutive years, ...

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Image courtesy of "The Guardian"

Big Mac v Supermac's: McDonald's loses EU trademark fight (The Guardian)

Ruling by European court of justice ends 17-year legal tussle between Irish chain and global rival.

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Image courtesy of "RTE.ie"

Supermac's wins Big Mac trademark case with McDonald's (RTE.ie)

The General Court of the European Court of Justice has upheld a complaint by the Irish fast-food company Supermac's against the global giant McDonald's in a ...

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Image courtesy of "NBC News"

Big Mac battle: McDonald's loses burger trademark for E.U. in battle ... (NBC News)

A top European Union court said Wednesday that McDonald's has lost its Big Mac trademark in the 27-nation bloc, ruling in favor of Irish fast food rival ...

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Image courtesy of "CBS News"

McDonald's loses "Big Mac" trademark as EU court sides with Irish ... (CBS News)

A top European Union court ruled in favor of Galway-based Supermac's in a long-running legal battle.

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Image courtesy of "Sky News"

McDonald's loses Big Mac trademark case (Sky News)

The court ultimately found the evidence was not sufficient to prove McDonald's had used the contested trademark enough in relation to poultry products.

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