Brand

2024 - 4 - 16

Danske Brandtendenser i 2024: Fra Sausage Makeover til Alkoholisk Ice Pop

branding - brandstrategy - cannabisindustry - celebrityendorsement - customerengagement - ecommerce - sustainablebrands

Fra omforming af pølsebrand til ispinde med whiskeysmag - læs om de seneste brandtrends her!

I 2024 har brandverdenen været fyldt med spændende udviklinger, fra Elmwoods Gen Z-makeover af det sunde pølsebrand HECK! til lanceringen af alkoholiske ispinde med whiskeysmag fra Wavey Ice. Men også kendte navne som Tesla og Mercedes har været i fokus, hvor Kantars BrandSnapshot sammenligner de to bilgiganter. Zoyas nye kampagne med Sonam Kapoor har sat diamantbutikken i rampelyset, mens D2C-brandet Miduty disrupter nutraceutical-markedet med personlig sundhedsrådgivning. WhatsApp forbliver en stærk platform for kundekontakt, og Vega har fået en stor opgave med at vokse designerbrandet Blake Mill. Target lancerer en eksklusiv pickleball-kollektion, og Tim Hortons prøver kræfter med pizza for at udvide deres kundebase. Luxury brands som Louis Vuitton, Hermès og Chanel har dog et anstrengt forhold til outlet-butikker og beviser, at visse brands undgår denne distributionskanal. Cowboy by Choice-brandet får nyt liv takket være Twinsburg-forretningsmanden Randy Mintz.

Post cover
Image courtesy of "PRNewswire"

Responsible Investment Brand Index RIBI™ 2024 - Sixth Edition (PRNewswire)

PRNewswire/ -- Despite a challenging investment environment in 2023 with fluctuating financial performances and growing skepticism towards ESG, the...

Post cover
Image courtesy of "Kantar UK Insights"

Tesla vs Mercedes: Fast-tracking growth through meaningful ... (Kantar UK Insights)

Kantar's BrandSnapshot compares the world's most valuable automotive brand, Tesla, with Germany's top automotive brand, Mercedes-Benz.

Post cover
Image courtesy of "Creative Boom"

Elmwood gives healthy sausage brand HECK! a Gen Z makeover (Creative Boom)

The high-protein, gluten-free UK sausages get a brand overhaul courtesy of the global consultancy. Sausages are lovely, but the traditional kind isn'...

Post cover
Image courtesy of "Business Standard"

Zoya's New Brand Campaign Featuring Sonam Kapoor Introduces ... (Business Standard)

Mumbai (Maharashtra) [India], April 16: Zoya, the exquisite diamond boutique from the House of Tata, has been redefining the way fine jewellery is ...

Post cover
Image courtesy of "Inc42 Media"

D2C Brand Miduty Aims To Disrupt The Nutraceutical Space, Caters ... (Inc42 Media)

Miduty has 50+ in-house health experts who provide personalised nutrition advice to help meet long-term wellness goals.

Post cover
Image courtesy of "Creativebrief"

WhatsApp for customer engagement: Brand etiquette watchouts ... (Creativebrief)

As WhatsApp marks its 15th anniversary this year, the platform is easily one of the most popular channels for personal communication.

Post cover
Image courtesy of "Prolific North"

Vega lands brief with menswear brand Blake Mill - Prolific North (Prolific North)

Premium designer menswear brand Blake Mill has appointed Vega to drive its ambitious expansion plans across paid search and growth marketing.

Post cover
Image courtesy of "The Drinks Business"

Alcoholic ice pop brand aims to 'break whiskey stereotype' (The Drinks Business)

Wavey Ice has said it is “breaking the stereotype of whiskey being a sophisticated flavour” by launching a new Irish whiskey ice pop.

Connecting with customers—why brands should show flaws and ... (AdAge.com)

Humans evolved to distrust anything that appears perfect because perfection too often conceals dangers or deeper flaws. Take the irresistibly plump berries of ...

Post cover
Image courtesy of "Toronto Star"

Tim Hortons launches pizza nationally to 'stretch the brand' to ... (Toronto Star)

Tim Hortons is launching flatbread pizzas nationally in a bid to pick up more afternoon and evening customers.

Post cover
Image courtesy of "PRNewswire"

Target Serves Up Exclusive Pickleball Collection with Popular ... (PRNewswire)

PRNewswire/ -- Target Corporation (NYSE: TGT) today announced its limited-time pickleball collection in partnership with tennis and lifestyle brand Prince.

Post cover
Image courtesy of "Forbes"

Why Outlets Are Emerging As A Vital Distribution Channel For ... (Forbes)

Luxury brands have a love-hate relationship with outlet stores and malls. Some eschew them entirely, such as Louis Vuitton, Hermès and Chanel.

Post cover
Image courtesy of "cleveland.com"

Twinsburg businessman revives Cowboy By Choice brand (cleveland.com)

Businessman Randy Mintz of Twinsburg has revived his Cowboy by Choice brand. Here's what it's about.

Post cover
Image courtesy of "just-style.com"

M&S third-party brand 'curation' strategy is a blueprint for retail success (just-style.com)

Director of third-party brands at M&S says as much as finding the right partners is an opportunity, it “takes time to get right.”

Post cover
Image courtesy of "PRNewswire"

IAS EXPANDS BRAND SAFETY AND SUITABILITY ... (PRNewswire)

PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the expansion of its Brand.

Post cover
Image courtesy of "PRNewswire"

La Roche-Posay was the Fastest Growing Skincare Brand for the ... (PRNewswire)

As the worldwide expert in sun protection, La Roche-Posay is on a mission to raise awareness of sun safe behaviors to prevent skin cancer, including annual skin ...

MoneyGram Advances Evolution of its Iconic Brand by Partnering ... (PRNewswire)

PRNewswire/ -- MoneyGram International, Inc. ("MoneyGram" or the "Company"), a leading global financial technology company that connects the world's...

From Brand Promise to Consumer Voices: 2024 Healthcare ... (PRNewswire)

PRNewswire/ -- Reputation, the global leader in reputation performance management, today announced its ranking of the Top 50 U.S. Acute Care Hospitals and ...

Post cover
Image courtesy of "PRNewswire"

#1 DERMATOLOGIST-FOUNDED SKINCARE BRAND, MURAD ... (PRNewswire)

Murad Launches New Serum Refills Reducing Packaging by Up to 85%, Building On Its Commitment to Sustainability with Recycling Program.

Post cover
Image courtesy of "PRNewswire"

Cannabis Brand House Motif Labs Expands Operations with Second ... (PRNewswire)

The new facility will enable Motif to grow its core manufacturing capabilities, including pre-rolls and a 4X increase in hydrocarbon extraction.

Juncos Hollinger Racing Announces Multi-Year Partnership with ... (Juncos Racing)

Juncos Hollinger Racing has partnered with 100%, the leading performance eyewear technology brand, becoming the team's Official Sunglass Partner.

Post cover
Image courtesy of "Forbes"

Team USA Highlights Athletes In 'One For All' Brand Platform Ahead ... (Forbes)

On Tuesday, the USOPC debuted its “One for All” brand platform to highlight the Team USA athletes expected to compete at the Paris 2024 Olympics this ...

Post cover
Image courtesy of "desmoinesregister.com"

Daisy Brand could bring 255 new jobs making sour cream and ... (desmoinesregister.com)

The Boone City Council voted Monday to award incentives to Daisy Brand, which could bring 255 jobs to the area.

Post cover
Image courtesy of "pymnts.com"

Martie: Deal-Seeking eGrocery Customers Prioritize Brand ... (pymnts.com)

Online grocery shoppers may be willing to sacrifice band loyalty to get the best bargain, Martie Co-founder Louise Fritjofsson tells PYMNTS.

Post cover
Image courtesy of "CU Denver News"

Community-Based and Student-Focused: CU Denver's Refreshed ... (CU Denver News)

What makes CU Denver unique? That was one of the fundamental questions, which fueled a two-year long brand refresh that the university.

The Penn State Brand Academy hosts inaugural educational ... (Penn State News)

The Penn State Brand Academy hosted its first educational networking event, the Lions to Leaders Symposium, to connect student-athletes with successful Penn ...

Post cover
Image courtesy of "Wallace's Farmer"

Raised in Rice: rice brand a family legacy (Wallace's Farmer)

Meryl Kennedy rode shotgun for farm checks, walked flooded rice fields and picked up enough lingo to keep her fluent in the unique vernacular of a Louisiana ...

Kantar named a TikTok Measurement Partner for Brand Lift studios (Kantar UK Insights)

London, 17 April 2024: Kantar, the world's leading marketing data and analytics company, has been named one of TikTok's measurement partners for Brand Lift ...

Post cover
Image courtesy of "Glossy"

Jergens introduces 'And Just Like That' star as brand ambassador (Glossy)

And just like that, actress Nicole Ari Parker is the new face of Jergens' Mother's Day campaign. On Wednesday, Jergens announced a collaboration with Ari ...

Post cover
Image courtesy of "Glossy"

The Normal Brand's Jimmy and Lan Sansone: 'To build a lasting ... (Glossy)

This is an episode of the Glossy Fashion Podcast, which features candid conversations about how today's trends are shaping the future of the fashion ...

Post cover
Image courtesy of "Wisbusiness.com"

Visit Milwaukee rolls out new brand, logo | WisBusiness (Wisbusiness.com)

Visit Milwaukee has rolled out a revamped brand and logo, with plans to promote it over the next 18 months through influencer campaigns, sponsorships, ...

Post cover
Image courtesy of "OnMilwaukee.com"

Visit Milwaukee unveils new brand and logo (OnMilwaukee.com)

Visit Milwaukee has updated the look, feel and tone of its corporate logo, advertising campaigns, website, messaging and more for the first time since 2005.

Post cover
Image courtesy of "Spectrum News 1"

VISIT Milwaukee unveils new logo, branding ahead of big year for city (Spectrum News 1)

MILWAUKEE — On Tuesday, VISIT Milwaukee unveiled its new logo with hopes of a fresh re-brand before the city is in the national spotlight this summer for ...

Post cover
Image courtesy of "Who What Wear"

My Favorite Dresses Look Brand-New When I Add This Parisian ... (Who What Wear)

When I think about April fashion, my mind immediately goes to a cute little cardigan or a sundress—how smart the French are for pairing the two together. My ...

Post cover
Image courtesy of "Medical Marketing and Media"

The new brand.com experience (Medical Marketing and Media)

How healthcare manufacturers can improve customer engagement, drive high-value activity and inform future strategy with conversational AI.

Post cover
Image courtesy of "PRNewswire"

Unlock Health Evolves Brand and Go-To-Market Strategy with One ... (PRNewswire)

PRNewswire/ -- Unlock Health, a healthcare technology and services growth platform for healthcare providers and fast-growing digital health organizations,.

Post cover
Image courtesy of "wdea.am"

Name Brand vs. Store Brand: Which Does Maine Prefer? (wdea.am)

Check out the debate and comments on purchasing name-brand items vs. store-brand items! Which do you prefer?

Post cover
Image courtesy of "Bicycle Retailer"

Where's Kona? Brand sets up then breaks down at Sea Otter (Bicycle Retailer)

MONTEREY, Calif. (BRAIN) — Kona Bikes employees were tight-lipped Wednesday after the brand's employees set up a display at the Sea Otter Classic expo ...

Post cover
Image courtesy of "Modern Retail"

'Truly nascent': Violife's chief brand officer on making plant-based ... (Modern Retail)

Violife's global president and chief brand officer Olga Osminkina-Jones joined the Modern Retail Podcast and spoke about its growth strategy.

Explore the last week