TikTok

2024 - 1 - 9

Vilde nyheder om TikTok: Data-tool indskrænket og ByteDance i forhandlinger

ad performance measurement tools - ByteDance - ClaimsHero - data-tool - gaming assets - marketing measurement partners - NCSolutions - TikTok

TikTok er i gang med store ændringer! Fra at begrænse data-tool brugt af kritikere til ByteDance i samtaler med købere af gaming-aktiver. Læs mere her!

TikTok har taget drastiske skridt for at ændre sin platform. En data-tool, brugt af kritikere til at analysere indhold om Israel-Hamas krigen og andre emner, er blevet stille og roligt begrænset af TikTok. Samtidig er ByteDance, TikToks ejer, i forhandlinger med potentielle købere af sine gaming-aktiver, herunder Tencent. Disse ændringer sker samtidig med en overgang til en cookie-fri fremtid, hvor markedsførere bliver tvunget til at finde nye måder at måle annoncepræstation og respons på. TikTok ser ud til at tilbyde specialiserede elementer til marketingmålinger for at imødekomme denne udvikling. PR-selskabet NCSolutions er blandt de nybadgede TikTok målingspartnere og vil stå for at forbedre reklameeffektiviteten for forbrugsgoder. ClaimsHero er på banen og forbinder forældre med advokater for at holde TikTok ansvarlig for påstået design af appen til at udnytte brugerne. TikTok har også lanceret nye værktøjer til annoncepræstationsmålinger, som Cross-Channel Partners og Lift Partners, der giver dybere indblik i kunderejsen.

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Image courtesy of "The New York Times"

TikTok Quietly Curtails Data Tool Used by Critics (The New York Times)

People and groups had harnessed the tool to scrutinize content on the site related to the Israel-Hamas war and other topics.

TikTok Splits Marketing Measurement Partners into Specialty Elements (Social Media Today)

As we move towards the cookie-less future, which will force marketers to find new ways to track ad performance and response, TikTok's looking to provide ...

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Image courtesy of "Reuters"

TikTok owner ByteDance in talks with Tencent, others to sell gaming ... (Reuters)

TikTok owner ByteDance said on Tuesday it is in talks with multiple prospective buyers of its gaming assets, including the world's largest video games ...

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Image courtesy of "PRNewswire"

NCSOLUTIONS NAMED A BADGED TIKTOK MEASUREMENT ... (PRNewswire)

PRNewswire/ -- NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, ...

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Image courtesy of "First Things"

What Parents Can Do About TikTok | Mark Bauerlein (First Things)

ClaimsHero, a consumer arbitration platform, is connecting parents with lawyers to hold TikTok to account for allegedly designing its app to exploit and ...

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Image courtesy of "Search Engine Land"

TikTok launches new ad performance measurement tools (Search Engine Land)

The platform's new Cross-Channel Partners and Lift Partners features offer deeper insights into the customer journey.

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