Desperate fans of the cult drink are paying top dollar for the packaging alone. Here's what you need to know.
Prime drinks have been heavily promoted in Australia, leading to frenzied sales in supermarkets, as well bans in schools.
As sales surge in Woolworths and Coles, some Facebook Marketplace sellers are charging almost $40 per bottle.
A new energy drink is rushing off the shelves, but what exactly is in Prime? And what, for that matter, is the benefit of protein powders and sports ...