Toblerone

The chocolate bars' packages showcase an image of Switzerland's famed Matterhorn mountain in the Alps. Apparently, the brand has become so synonymous with the ...

As The Guardian notes, the "made in Switzerland" imprimatur on products typically results in a 20% to 50% bump in pricing and increased revenue. The loss of the Matterhorn imagery probably isn't such a blow to tradition as it might seem. In the end, 80 reportedly lost their ability to display the Swiss cross. The animal is associated with the city of Bern, the long-standing home of the brand, dating back to its founding in 1908. According to a swissinfo.ch, a spokesperson said the bear isn't going anywhere. There is also an image of a bear on the side of the mountain.

The maker of Toblerone chocolate bars said Sunday that the company will remove images of the famous Matterhorn mountain peak from its packaging.

Instead of the profile of the jagged mountain peak, the packaging will include a "distinctive new Toblerone typeface and logo that draw further inspiration from the Toblerone archives and the inclusion of our founder, Tobler's, signature," the Packaging for the triangle-shaped chocolate debuted the image of the Matterhorn in 1970, replacing the image of a bear and eagle representing the creation of the chocolate bar in Bern in 1908. Toblerone, owned by the U.S.

Mondelez is moving some of Toblerone's production to Slovakia — which means that it wouldn't meet Bern's legal definition of "Swissness."

London: The Over-century-old Swiss pyramid-shaped chocolate Toblerone will change its packing to remove the Matterhorn mountain peak in accordance with the ...

The chocolate made from Swiss milk with honey and almond nougat, first went on sale in 1908 in Bern. It said its new packaging would include a “distinctive new Toblerone typeface and logo that draw further inspiration from the Toblerone archives and the inclusion of our founder, Tobler’s, signature”. In a statement to the BBC, Mondelez said it was moving some production outside of the country to “respond to increased demand worldwide and to grow our Toblerone brand for the future”.

Some changes are coming to the packaging used for the Toblerone chocolate bars due to rules over Swiss images.

Another change coming to the packaging as a result will be a shift in the wording there. It turns out that the Matterhorn can only be used to advertise products made entirely in Switzerland — and, these days, Toblerone is not manufactured exclusively there. But the famed chocolate bars, which are ubiquitous in

Toblerone chocolate bars will soon no longer have their iconic Matterhorn mountain peak on their packaging, due to the brand's US owner moving some ...

“The new ‘Swissness’ legislation therefore strengthens protection for the ‘Made in Switzerland’ designation and the Swiss cross. The packaging design is changing as well, to a “modernized and streamline mountain logo that aligns with the geometric and triangular aesthetic,” a Mondelez spokesperson told the newspaper. “Swiss newspaper Aargauer Zeitung reported that Mondelez International Inc., which produces the triangular treat, is changing the design of the

Mondelez is moving some of Toblerone's production to Slovakia — which means that it wouldn't meet Bern's legal definition of "Swissness."

It [reversed the move](https://www.bbc.com/news/uk-44910195) less than two years later. "We'll relaunch the Toblerone packaging from this summer, saying the brand was 'established in Switzerland,'" Livia Kolmitz, a Mondelez spokeswoman, told The [reduce the weight of the bars](https://www.businessinsider.com/toblerone-gate-chocolate-bars-shrink-to-cut-costs-2016-11) in the UK by making the gaps between each triangular chocolate "peak" more prominent to cut costs. [disastrous modification](https://www.businessinsider.com/toblerone-gate-chocolate-bars-shrink-to-cut-costs-2016-11) to the shape of its chocolate bars, Toblerone is set to make yet another change — this time, it's looking to drop the iconic image of the Matterhorn mountain from its chocolate packaging. [legislation to protect "Swissness"](https://www.fedlex.admin.ch/eli/cc/1993/274_274_274/en) came into force which requires any food item marketing itself as being "made in Switzerland" to source 80% of its raw ingredients from the country.

Toblerone, the chocolate bar known for its distinctive triangular peaks, is losing the mountain from its logo after falling afoul of strict marketing rules ...

The reduction in the weight of the bars was long-planned and due to the rising price of some ingredients, the company French producers fought for years to protect the name Champagne from being used by foreign producers — a spat that (The bear is partially concealed within the logo, and The label had been “much coveted and misused,” officials said, at home and abroad, in a way that was damaging to its credibility. (Cocoa is an exception, because it falls into the category of natural items that cannot be produced locally.) [ruled ](https://fairuse.stanford.edu/case/interprofession-du-gruyere-v-u-s-dairy-export-council/)that the name “Gruyere” is a common term for cheese made in America and can be used for producers outside of the Gruyère region of Switzerland and France. Bratislava is sometimes referred to as “ In 2016, the British government was asked to explain why Mondelez had widened the spacing between the chocolate and nougat peaks: Was it Brexit? [said](https://www.facebook.com/Toblerone/posts/1308853319149448) at the time. [Beauty on the Danube.](https://www.visitbratislava.com/about/modern-city-on-the-danube/)” [some customers](https://twitter.com/upstephanie/status/1078121955600015360?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1078121955600015360%7Ctwgr%5Ef9046852a849195cdfd48c055c81334f3b64f6a1%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.delish.com%2Fuk%2Ffood-news%2Fa42048803%2Ftoblerone-logo-hidden-bear%2F) have apparently been surprised to learn of its existence.) Bern, the Swiss city where the Toblers first opened a candy shop in 1868, is known as the “ [City of Bears](https://www.bern.com/en/detail/city-of-bears).” [Swiss officials at the time cited studies ](https://www.kmu.admin.ch/kmu/en/home/concrete-know-how/sme-management/labeling/swissness.html)showing that a Swiss association can add as much as 20 percent to the price tag of a product, or even more for luxury items.

The chocolate bar, which was first sold in the Swiss capital of Bern in 1908, will now feature a generic peak on its branding, rather than the Matterhorn, ...

Not only will the mountain on the packaging change, there will also be a new typeface, and it will feature the signature of its founder, Theodor Tobler. Toblerone is to lose the image of the Matterhorn mountain peak from its branding due to a change in where it is made. The chocolate bar, which was first sold in the Swiss capital of Bern in 1908, will now feature a generic peak on its branding, rather than the Matterhorn, as well as a different typeface, and will feature the words "established in Switzerland".

Mondelez International's famous Toblerone bar will no longer be permitted to use an image of the Matterhorn mountain, in Switzerland, on its packaging, ...

Click [subscribe](https://www.esmmagazine.com/subscribe) to sign up to ESM: European Supermarket Magazine. [A-Brands](https://www.esmmagazine.com/a-brands) news. [Mondelēz International](https://www.esmmagazine.com/tag/mondelez-international)'s famous [Toblerone](https://www.esmmagazine.com/tag/toblerone) bar will no longer be permitted to use an image of the Matterhorn mountain, in [Switzerland](https://www.esmmagazine.com/tag/switzerland), on its packaging, as it no longer meets [Swiss](https://www.esmmagazine.com/tag/swiss) regulations on the use of national symbols. [Toblerone Loses Swiss Exclusivity As Production Shifts To Slovakia](https://www.esmmagazine.com/a-brands/toblerone-loses-swiss-exclusivity-as-production-shifts-to-slovakia-177584) [confectionery](https://www.esmmagazine.com/tag/confectionery) firm will instead use an image of a 'generic mountain peak' on the [chocolate](https://www.esmmagazine.com/tag/chocolate) brand's packaging. Mondelēz recently moved part of the production of Toblerone bars to Bratislava, Slovakia, means that the company no longer meet the requirements to use the Matterhorn on their packaging.

Toblerone's pyramid-shaped pieces, which are studded with almond and honey nougat, are intended to resemble the Swiss peak that currently features on the bar's ...

For foodstuffs to market themselves as “made in Switzerland”, 80% of the raw ingredients must be sourced from the country and the majority of processing take place there. According to the report, Toblerone packaging will now read “Established in Switzerland” rather than “of Switzerland”. A spokesman told the Aargauer Zeitung newspaper: “The packaging redesign introduces a modernised and streamlined mountain logo that aligns with the geometric and triangular aesthetic.”

Toblerone bars, sold in over 100 countries, can no longer be called Swiss chocolate because the brand's US owner is moving some production out of ...

Tobler created the chocolate bar in 1908 together with his cousin Emil Baumann, according to the Mondelez website. Essential processing must be also be done in the country, with exceptions for natural products that cannot be sourced from Switzerland, such as cocoa. We have removed our Swissness claim from the front of the Toblerone pack and changed our description ‘of Switzerland’ to ‘established in’,” a Mondelez spokesperson told CNN.

Toblerone chocolate bars are famous for their triangular peaks. But they will soon be losing their most famous one: the image of the Matterhorn prominently ...

"The Toblerone bars are still and will continue to be produced in Switzerland." "The font and brand logo are inspired by the Toblerone archives and include the signature of our founder Tobler." It believes that will increase production of its 100-gram bars in the "medium to long term," ultimately producing 90 million additional bars per year. It [brought back](https://www.bbc.com/news/uk-44910195) its original shape two years later. The essential processing must also be done inside the country, with few exceptions (and Toblerone chocolate is evidently not one of them). Toblerone chocolate bars are famous for their triangular peaks.

Production of some of the chocolate is moving outside Switzerland so the Alpine peak can no longer be used.

Despite opposition from some Belgian and Swiss firms, the EU officially recognised Cambodia's Kampong Speu palm sugar as a protected product. India's Tea Board went to the World Trade Organisation over what they called the unauthorised use and registration of 'Darjeeling' by Japanese companies in Japan. Proponents say it must always be decorated with whole almonds and has to be prepared, decorated and baked at locations within Dundee postcodes. The tea can't be blended with teas of other origin and must be exported with certificates showing this. The Danes are still exporting their version under the name Feta to markets outside the EU. It must also be hung and dry cured for at least 36 months.

Packaging of Toblerone chocolate bars will swap Switzerland's Matterhorn for a generic mountain shape. U.S. owner Mondelez confirmed it was due to Swiss ...

Bern, the administrative capital of Switzerland, features a bear on its coat of arms. Lawmakers say it is a way to protect the prestige associated with a Swiss-made product. Milk-based products must be made exclusively in the country.

The chocolate maker must drop an image of the Matterhorn from its packaging to comply with Swiss laws as it moves some production abroad.

District Court for the Eastern District of Virginia](https://364871.fs1.hubspotusercontent-na1.net/hubfs/364871/GRUYERE%20-%20CA4%20Decision.pdf) that Gruyère was a generic term for a variety of cheese. Mondelez is betting that the savings it achieves by moving some production to a country with lower costs will outweigh any effect the removal of the Matterhorn from packaging will have on demand. In addition to the removal of the Matterhorn, the wording on Toblerone bars will also have to change. The agency’s work is complicated by variations in laws across countries and regions — and the fact that it, of course, cannot enforce its rules outside of Switzerland. He said the goal of the law was for consumers to know that when they purchased Swiss chocolate, the chocolate was, in fact, from Switzerland. maker of Toblerone, said in a statement that it had to adapt its packaging to comply with Swiss law, and that it was making changes to its production to meet increased demand. Stärkle said it could affect the perception of Toblerone chocolate, at least in Switzerland. Court of Appeals for the Fourth Circuit upheld the [decision of the U.S. “Swiss people are a bit angry and say, ‘That’s not my chocolate anymore,’” he said. “If anyone will use the Matterhorn for whatever, you don’t have any value anymore on Swiss products,” Mr. There are exceptions for products like cacao, which is grown in humid climates. [Swissness](https://www.kmu.admin.ch/kmu/en/home/concrete-know-how/sme-management/labeling/swissness.html)” law, national symbols can be used to promote chocolate only when the milk it contains is sourced exclusively from Switzerland, as well as 80 percent of all other raw materials too.

Toblerone, the mountain-shaped chocolate bar sold in over 100 countries, can no longer be called Swiss chocolate or use its famed Matterhorn symbol, ...

Tell us at [nj.com/tips](http://nj.com/tips). [[email protected]](mailto:[email protected]). [“Swissness Act.”](https://www.ige.ch/en/law-and-policy/national-ip-law/indications-of-source/swiss-indications-of-source#:~:text=The%20new%20'Swissness'%20legislation%20therefore,force%20on%201%20January%202017.) The law requires products to meet certain criteria, such as being located in Switzerland, to use Swiss symbols or say they are Swiss-made. The company has not yet unveiled the packaging’s new design. This includes getting rid of the famous Matterhorn image on the chocolate bars’ packaging. [NJ.com](http://nj.com/).

The Swiss milk chocolate maker Toblerone is shifting some production to Slovakia so the long-time Matterhorn mountain logo will have to change.

"Berne plays a central role in Toblerone's history and will continue to do so in the future. The investments, the company said, will enable it to increase production of 100g Toblerone bars in Berne in the medium to long term, ultimately producing 90 million additional 100g bars per year. "Other changes to the packaging also reflect Toblerone's heritage: the font and brand logo are inspired by the Toblerone archives and include the signature of our founder Tobler," the company's statement read. The Toblerone bars will continue to be partially produced in Switzerland, the company released in a statement to USA TODAY. The redesign of the packaging introduces a modernized and streamlined mountain logo that is consistent with the geometric and triangular aesthetic," the company wrote. Toblerone was created in the Swiss city of Berne in 1908, with its distinctive shape reportedly inspired by his mountainous homeland and the Matterhorn.

The makers of Toblerone are stripping images of Switzerland's famed Matterhorn and the Swiss flag from the packaging of the milk-chocolate treat as it moves ...

A law on “Swissness” of products was adopted in 2017 and aims to protect the cachet of Swiss manufacturing. Toblerone has already been produced in other countries — notably late into the last century. “The redesign of the packaging introduces a modernized and streamlined mountain logo that is consistent with the geometric and triangular aesthetic,” Mondelez spokeswoman Livia Kolmitz said in an email.