Former FIFA council member Moya Dodd has said that the association's appointment of supermodel Adriana Lima as its first global fan ambassador is “tone ...
Where a supermodel fits into this is truly baffling.” Boye said in a statement: “We can proudly say that Ms Lima has been promoting a healthy lifestyle for several years and like many people, her position on many LGBTQIA+ and women issues has evolved and she is considered an ally.” But Dodd, a member of the FIFA council between 2013 and 2016, has criticised FIFA for the hiring of Lima, suggesting the decision is “baffling”.
Soccer's governing body, FIFA, has been criticized for appointing supermodel Adriana Lima as the “global fan ambassador” for this year's Women's World Cup, ...
In a Sydney Morning Herald [op-ed](https://www.smh.com.au/sport/soccer/telling-lgbtq-players-and-fans-to-visit-saudi-is-a-huge-own-goal-by-fifa-20230203-p5chtn.html), Dodd criticized the use of a sponsor that tells many of the sport’s LGBTQ+ players and fans to visit a country where they are considered criminals and where women’s rights are seriously lacking. Infantino and other administrators were criticized for blocking efforts by players to express support for LGBTQ+ rights during the tournament, using threats of suspensions and fines. [‘Why do we need a supermodel?’: Backlash after Fifa makes Adriana Lima Women’s World Cup ambassador](https://www.theguardian.com/football/2023/mar/02/fifa-adriana-lima-supermodel-womens-world-cup-ambassador) (Guardian) [FIFA appointment of supermodel Lima 'baffling' - ex-Council member Dodd](https://www.reuters.com/lifestyle/sports/fifa-appointment-supermodel-lima-baffling-ex-council-member-dodd-2023-03-02/?utm_medium=Social&utm_source=twitter) (Reuters) [appointed](https://www.fifa.com/about-fifa/organisation/news/adriana-lima-named-as-fifa-global-fan-ambassador) by FIFA as the World Cups ambassador earlier this week, with President Gianni Infantino praising her and saying she “lives and breathes ‘futebol’ and that is also why she can be an excellent link between FIFA and fans worldwide.” The event, which will take place in Australia and New Zealand later this year, has already faced criticism for being sponsored bySaudi Arabia’s official tourism campaign. [added](https://www.linkedin.com/posts/moyadodd_womensfootball-womensfootball-womensports-activity-7036598410891722752-a1hK/): “At the outset, the model's public image…looked an odd fit for an organisation that says it wants to empower girls and women…And it made me wonder: what will this ambassador represent to the large and growing population of aspirational [women’s soccer] [told](https://www.theguardian.com/football/2023/mar/02/fifa-adriana-lima-supermodel-womens-world-cup-ambassador) the Guardian she wondered why a supermodel was appointed when the sport has its own international stars, including Meg Rapinoe and Sam Kerr.
FIFA's decision to appoint Brazilian supermodel Adriana Lima as its global fan ambassador ahead of the Women's World Cup has been derided as "tone deaf" and ...
“To be clear, there is no criticism of Lima’s personal choice - everyone should have that right. Dodd, who previously led Fifa’s taskforce on women’s football, wrote on Linkedin: “[W]hen a girl plays football, the world sees her differently. In a statement Monday, Lima said she was ” very thankful and honoured to have been chosen by FIFA to be the first Global Fan Ambassador and to be given such a platform to help fans get even closer to the game.” A member of the FIFA’s executive committee from 2013 to 2016, Dodd expanded on her comments, adding that her own research on Lima “showed that this model specifically was known for crash-diet eating & drinking,” and referenced a Dodd, the former vice-captain of Australia’s women’s football team, said on Wednesday that Lima’s public image “looked an odd fit for an organisation that says it wants to empower girls and women, and whose President is required to be “a vanguard” for promoting gender equality (yes, that’s in the FIFA Governance Regulations).” [announced](https://www.fifa.com/about-fifa/organisation/news/adriana-lima-named-as-fifa-global-fan-ambassador) Monday that Lima, a former Victoria’s Secret model, would “develop, promote and participate in several global initiatives involving fans from all over the world,” while FIFA President Gianni Infantino said the 41-year-old Brazilian “lives and breathes ‘futebol.’”
FIFA came under fire earlier this week for its appointment of Brazilian supermodel Adriana Lima as its global fan ambassador.
Do better.” While another [said](https://twitter.com/shumack_trish/status/1631183340794695682?s=20), “Sorry, but it’s inappropriate to have a model acting as a women’s sport ambassador. [wrote](https://twitter.com/gertie171/status/1631285946841702403?s=20), “You wouldn’t appoint a model with no football/sporting credentials to champion a men’s World Cup, so why treat the women’s game differently. She’s admired for what she can DO, rather than how she looks, putting her on a more equal footing with her brothers in a way that can alter the whole trajectory of her life’s ambitions.” I asked whether the FIFA ambassador will be delivering messages on body image, wellbeing and healthy eating; or on a woman’s right to choose?” “She lives and breathes ‘futebol.’ That is also why she can be an excellent link between FIFA and fans worldwide.” “When you get to meet Adriana, you feel right away her warmth, kindness, and how approachable and passionate she is about our game,” FIFA president Gianni Infantino said.
FIFA president Gianni Infantino has defended the decision to appoint supermodel Adriana Lima as the inaugural global ambassador of the Women's World Cup.
The 2023 FIFA Women's World Cup takes place in Australia and New Zealand later this year, with Lima acting as fan ambassador.
Lima as a global fan ambassador shows how out of touch FIFA is from soccer fans and how little it has changed”, she fumed. “Cristiano Ronaldo is the biggest star of the men’s World Cup. “The fact that FIFA has chosen Ms. In a World Cup year, that message should be heard loud and clear around the world. For a supermodel to be take the role is really upsetting”, she said. Criticism has come from World Cup organisers, former players and politicians alike.
Moya Dodd, an ex-player and a former member of the FIFA Council, has described the model's appointment as "baffling" in a Women's World Cup year.
Do you have a tip on a sports story that Newsweek should be covering? On the subject of abortion, Dodd added: "There is no criticism of Lima's personal choice—everyone should have that right. Is that too much to ask of FIFA?" Do you have a question about soccer? "I hadn't mentioned LGBTIQA+ issues, but it's nice that Lima has come out as an ally, during World Pride week. Instead of being complimented on her nice looks or her pretty dress, she is valued for her game-saving tackles and brilliant goal-scoring.