Moms

A new generation of moms is emerging. A generation that was shaped by Amy Poehler in Mean Girls (2004) spreading the gospel of being a “cool mom.

[Snipp](https://www.snipp.com/blog/22-facts-you-should-know-about-millennial-moms-infographic#:~:text=Millennials%20account%20for%2022%25%20of,of%20Millennials%20will%20be%20parents.&text=About%201%20in%205%20of%20the%20mothers%20in%20America%20are%20millennials.), millennial moms prioritize brands that portray authenticity, meaningfulness, uniqueness, and innovation. [That Girl](https://www.popdust.com/what-is-that-girl-tiktok-trend-2653770098.html)” wannabes the-world-over posting videos of their daily reset routines. [Rihanna’s motherhood era](https://www.popdust.com/rihanna-asap-rocky-pregnant-2022-beli-supplements-2655939989.html). Infuse your sheets, curtains, and clothes in their signature scents for a whiff of cool all over your home. Rather, it’s all the baggage around it — whether it conflicts with someone’s other responsibilities, like paid work, and whether it’s what someone wants to be doing.” Apparently, women [feel pressure to keep their homes clean](https://www.nytimes.com/2019/06/11/upshot/why-women-but-not-men-are-judged-for-a-messy-house.html) and feel judged if they don’t. [New York Times](https://www.nytimes.com/2022/09/30/upshot/women-mental-health-labor.html), “It’s not unpaid labor itself that is problematic, research has found. Rihanna’s pregnancy and [subsequent second pregnancy](https://www.popdust.com/rihanna-super-bowl-2659460424.html) have signaled the vibe shift. After all, a millennial mom doesn’t have the time on her hands that a 1950s/ God bless the child(ren). Though the pay gap persists, culture is moving forward as gender roles shift and archaic notions of who — and how to be — are slowly fading away. And when you think about it, the mainstreaming of the empowered mom is a relatively recent phenomenon. With the help of your favorite celebs, of course