Milan

Micam Milano is gearing up for a big return next week for its 95th edition. Slated to run Feb. 19-22, the international footwear trade fair is returning to ...

New this season is an area inside Micam X dedicated to VCS (Verified Carbon Standard) certified steps, the first certification mark for the footwear industry, awarded to companies that have embarked on a process of assessment, measurement, and improvement of their corporate sustainability performance in line with internationally recognized standards. This edition will also highlight startups and young entrepreneurs in footwear and fashion. And lastly, Zakeke will provide a 3D configurator that offers virtual 3D models ready to be customized. Each area within Micam X will cover four main themes including trends and materials; sustainability; art fashion heritage and future; and the future of retail. Futurecleo will present the magic mirror, a technology that allows customers to try on clothes and shoes virtually in real time. Technological upgrading and digitisation are key factors in our industry that can help make footwear companies more attractive to new generations.”