Justin Timberlake

The fun factor is on full display at a South Carolina facility with a par-3 course, putting course and other golf-related amenities, and more locations are ...

Does it make sense to build a 3’s in a cold-weather state where extra hooks would be needed to attract clientele in the winter? According to McGarity, they need to figure out what “3’s 2.0 will look like.” That could lead to renovating older par-3 courses, or those that need a little love. “With the Cradle, you go out there, have a good time, music is playing,” says McGarity. McGarity, Timberlake and team thought there might be an opportunity to revive and partner with an established par 3—somewhere. In 2008, he was selected to play in his first “Golf Digest U.S. There were plenty of entertainment-melded-with-driving-range experiences (think Topgolf, Drive Shack), and the same could be said of the miniature golf space. Growing up, he leveraged athletic skills to bolster his performing career, which, in turn, afforded him the opportunity to enter the golf stage, so to speak. Sezna opened the first 3’s location in Greenville, S.C., in 2019. Timberlake, who shot 98, lamented afterward, “they’re inhuman, how well they stripe it,” in regard to the professionals. “The 3’s concept is one I’m extremely excited about,” Timberlake said. 8AM Golf, along with Timberlake, liked 3’s so much it decided to invest heavily in it. Founded in 2019 by restaurant and hospitality specialist Davis Sezna, 3’s blends golf entertainment, cutting-edge hospitality and entertainment amenities with par-3 golf for golfers and non-golfers alike.