Instagram support

Learn how to set up Instagram's Booking and Reservation action buttons and find out how to promote these options with organic posts or Instagram ads.

In the caption, you can explain your services, highlight a key benefit or two, and encourage users to make a booking. Open the story you want to promote from your profile or archive. Once you start boosting content in the Instagram app, you’ll be able to see the results in the Ad Tools dashboard. If you already have a lot of engaged followers, you can use the Automatic option to find people like them. Then open your DMs and go to the message you just sent. Note that Instagram doesn’t allow you to customize the destination within the booking or reservation platform. Scroll down to the bottom of the list of options and tap Action Buttons. The snapshot above shows some of the apps you can use to enable these action buttons. That means you can get bookings or reservations while still encouraging customers to contact your business or visit your external website. When you use these tools, your Instagram profile automatically displays an action button that invites users to book your services or make a reservation. For example, customers may see a Request Info About This Business or a Support @Username During COVID-19 prompt that briefly appears on the screen and points to the action button. If your business or brand uses appointments or reservations to generate revenue, Instagram action buttons can help you achieve essential goals.