Dietrich Mateschitz

There was no immediate word on where he died or the cause of death. The Austrian billionaire gained fame as the public face of Red Bull, an Austrian-Thai ...

Red Bull says Mateschitz worked on the formula for three years before the modified drink was launched under its new name in his native Austria in 1987. Red Bull also operates soccer teams in top divisions across Austria, Germany, Brazil and the U.S. German league regulations prevented the company from naming the team Red Bull Leipzig -- its name in German, RasenBallsport, means "grass ball sport Leipzig'' but the club just refers to itself as RB Leipzig. "Desperately sad news that we've learned of the passing of Dietrich," Red Bull F1 boss Christian Horner said Saturday. It's important that we recognise everything he has contributed to the sport, but not just the sport because it goes way, way beyond that." The latter, which operates out of Italy as the company's junior team, was renamed Toro Rosso and today competes as AlphaTauri.

The Austrian businessman built a sports empire under the umbrella of the global energy drink.

Red Bull won its first Formula One championship in 2010, thanks to Sebastian Vettel, who went on to win the next three titles as well. Mateschitz founded Red Bull in 1984 with Chaleo Yoovidhya and led the company into motorsports by the mid-1990s. Three years later, Mateschitz bought the Jaguar Racing team, turning it into Red Bull Racing.

Austrian billionaire Dietrich Mateschitz, the co-founder of energy drink company Red Bull and founder and owner of the Red Bull Formula One racing team, ...

German league regulations prevented the company from naming the team Red Bull Leipzig – its name in German, RasenBallsport, means “grass ball sport Leipzig” but the club just refers to itself as RB Leipzig. He was incredibly proud of the team, incredibly proud of everything we’ve done and have been achieving, and he’s been a passionate supporter and the backbone of everything that we do.” Verstappen started in Red Bull’s driver development program and became the youngest driver in F1 history to start a grand prix when he started with the junior Toro Rosso team at age 17 in 2015. Red Bull operates soccer teams in top divisions across Austria, Germany, Brazil and the United States. Red Bull also has contracts with hundreds of athletes in various sports and a deep driver development program to get racers to the top level. Red Bull says Mateschitz worked on the formula for three years before the modified drink was launched under its new name in his native Austria in 1987.

Austrian billionaire Dietrich Mateschitz, the co-founder of energy drink company Red Bull, has died. He was 78.

German league regulations prevented the company from naming the team Red Bull Leipzig — its name in German, RasenBallsport, means “grass ball sport Leipzig” but the club just refers to itself as RB Leipzig. Red Bull operates soccer teams in top divisions across Austria, Germany, Brazil and the United States. Red Bull says Mateschitz worked on the formula for three years before the modified drink was launched under its new name in his native Austria in 1987.

Dietrich Mateschitz, who became Austria's richest man peddling Red Bull to the masses and harnessing the popularity of the energy drink to build a ...

The Austrian businessman, who founded the energy drink company in 1984, was instrumental in the brand's involvement in Formula 1.

Over a collection of images from his F1 career, the Flying Finn shares some cherished memories with MAURICE HAMILTON about his route to the top, annoying Ayrton Senna and Alain Prost, and that overtake in Spa… And Lady Luck has played her role this season in helping one driver start an F1 career - but, equally, put an early end to several drivers' title aspirations But is there a risk, asks MATT KEW, that too much of a good thing could end up being detrimental to the championship?

The owner and co-founder of the sports drink company Red Bull has died, the company announced Saturday.

“In these moments, the over-riding feeling is one of sadness,” Red Bull said in a company-wide email to employees. In addition to its flagship product, Red Bull has become known under Mateschitz for its intensive marketing of extreme sports and events, including a 2012 record-breaking skydive from the edge of space. The owner and co-founder of the sports drink company Red Bull has died, the company announced Saturday.

Red Bull co-founder Dietrich Mateschitz, who has died at the age of 78, made an extraordinary impact across the world of motor sport, and not just in ...

Over a collection of images from his F1 career, the Flying Finn shares some cherished memories with MAURICE HAMILTON about his route to the top, annoying Ayrton Senna and Alain Prost, and that overtake in Spa… And Lady Luck has played her role this season in helping one driver start an F1 career - but, equally, put an early end to several drivers' title aspirations But is there a risk, asks MATT KEW, that too much of a good thing could end up being detrimental to the championship?

In 2004, the company bought the Jaguar F1 racing team, and has now become of the most powerful teams on the grid with the company also owning Toro Rosso, later ...

That's just a few of the many teams the business is involved in. It was later confirmed that Mateschitz had indeed passed away. Mateschitz is well-known for being behind the energy drink giant Red Bull.

Austrian billionaire Dietrich Mateschitz, the co-founder of energy drink company Red Bull and founder and owner of the Red Bull Formula One racing team, ...

German league regulations prevented the company from naming the team Red Bull Leipzig – its name in German, RasenBallsport, means “grass ball sport Leipzig” but the club just refers to itself as RB Leipzig. He was incredibly proud of the team, incredibly proud of everything we’ve done and have been achieving, and he’s been a passionate supporter and the backbone of everything that we do.” Verstappen started in Red Bull’s driver development program and became the youngest driver in F1 history to start a grand prix when he started with the junior Toro Rosso team at age 17 in 2015. Red Bull operates soccer teams in top divisions across Austria, Germany, Brazil and the United States. Red Bull also has contracts with hundreds of athletes in various sports and a deep driver development program to get racers to the top level. Red Bull says Mateschitz worked on the formula for three years before the modified drink was launched under its new name in his native Austria in 1987.

The Austrian businessman was an enormously influential figure in Formula 1 as well as other sports.

He also owned the German hockey club Red Bull Munchen and owned a NASCAR team from 2007 to 2011, which earned two Cup Series victories with drivers Brian Vickers and Kasey Kahne while also bringing a young AJ Allmendinger to NASCAR. Red Bull would go on to become a world leader in the energy drink market, and the brand would also become heavily ingrained in sponsorship of extreme sports. Mateschitz would go on to partner with the drink's founder, Chaleo Yoovidhya, to form Red Bull in 1984.

Dietrich Mateschitz, the co-founder of Red Bull who became a major player in motorsports and other sports, is dead at 78, according to the F1 team.

Later that year, he then also bought Minardi and renamed it Toro Rosso, astutely using the team as a feed team for Red Bull. German league regulations prevented the company from naming the team Red Bull Leipzig – its name in German, RasenBallsport, means “grass ball sport Leipzig” but the club just refers to itself as RB Leipzig. Red Bull says Mateschitz worked on the formula for three years before the modified drink was launched under its new name in his native Austria in 1987. Red Bull operates soccer teams in top divisions across Austria, Germany, Brazil and the United States. With the growing success of Red Bull, he significantly expanded his investments in sports. He was always enthusiastic, encouraging and supportive on the good days and the bad days,” Horner said.

Austrian billionaire Dietrich Mateschitz, the co-founder of energy drink company Red Bull and founder and owner of the Red Bull Formula One racing team, ...

German league regulations prevented the company from naming the team Red Bull Leipzig – its name in German, RasenBallsport, means “grass ball sport Leipzig” but the club just refers to itself as RB Leipzig. He was incredibly proud of the team, incredibly proud of everything we’ve done and have been achieving, and he’s been a passionate supporter and the backbone of everything that we do.” Verstappen started in Red Bull’s driver development program and became the youngest driver in F1 history to start a grand prix when he started with the junior Toro Rosso team at age 17 in 2015. Red Bull operates soccer teams in top divisions across Austria, Germany, Brazil and the United States. Red Bull also has contracts with hundreds of athletes in various sports and a deep driver development program to get racers to the top level. Red Bull says Mateschitz worked on the formula for three years before the modified drink was launched under its new name in his native Austria in 1987.

Mateschitz not only helped the energy drink become popular around the world, but also built up a sports, media, real estate and gastronomy empire.

German league regulations prevented the company from naming the team Red Bull Leipzig – its name in German, RasenBallsport, means "grass ball sport Leipzig" but the club just refers to itself as RB Leipzig. Red Bull operates soccer teams in top divisions across Austria, Germany, Brazil and the United States. He was incredibly proud of the team, incredibly proud of everything we've done and have been achieving, and he's been a passionate supporter and the backbone of everything that we do." Verstappen started in Red Bull's driver development program and became the youngest driver in F1 history to start a grand prix when he started with the junior Toro Rosso team at age 17 in 2015. Red Bull also has contracts with hundreds of athletes in various sports and a deep driver development program to get racers to the top level. Red Bull says Mateschitz worked on the formula for three years before the modified drink was launched under its new name in his native Austria in 1987.

Austrian billionaire Mateschitz was co-founder of energy drink company Red Bull, which says it sold nearly 10 billion cans of its caffeine and taurine-based ...

German league regulations prevented the company from naming the team Red Bull Leipzig – its name in German, RasenBallsport, means "grass ball sport Leipzig" but the club just refers to itself as RB Leipzig. He was incredibly proud of the team, incredibly proud of everything we've done and have been achieving, and he's been a passionate supporter and the backbone of everything that we do." Verstappen started in Red Bull's driver development program and became the youngest driver in F1 history to start a grand prix when he started with the junior Toro Rosso team at age 17 in 2015. Red Bull operates soccer teams in top divisions across Austria, Germany, Brazil and the United States. Red Bull also has contracts with hundreds of athletes in various sports and a deep driver development program to get racers to the top level. Red Bull says Mateschitz worked on the formula for three years before the modified drink was launched under its new name in his native Austria in 1987.

Team principal Christian Horner has hailed the founder of the energy drinks company as 'an incredible man who loved Formula One'

“It is with great sadness that we learned of Dietrich’s death,” said Red Bull team principal Christian Horner. Red Bull driver The Austrian billionaire, integral in Red Bull’s involvement in Formula One, had been battling a long-term illness.

The Austrian entrepreneur got his start in marketing and applied his skills to burnish the image of energy drink Red Bull. He was ranked among the 100 ...

Back in Austria, he also owned Hangar-7, an event center located on the grounds of Salzburg airport that houses his historic aircraft collection, the Flying Bulls. Mateschitz also owned Red Bull Racing, a Formula 1 racing team in England. The partners took the syrupy sweet Asian drinks– then typically sold in brown glass bottles– and livened it up with carbonation and an eye-catching blue and silver can, emblazoned with the drink’s name. Mateschitz, who built a multi-billion dollar fortune in the process, has died at age 78. Forbes pegs Mateschitz’s fortune at $20.2 billion; he was the 71st richest person in the world at the time of his death. In 2013, Forbes reported that Mateschitz spent $1.7 million on

Tributes have been paid to Dietrich Mateschitz, the owner and co-founder of the sports drink company Red Bull, who has died aged 78.

The Austrian also bought the Italy-based Minardi F1 team and renamed it Toro Rosso in 2006, the Italian for Red Bull. “It’s a big loss for all of us. The team also won the constructors’ title in each of those years. I cannot thank him enough for that and that’s why it’s a very difficult day for us.” “That’s what he did here in Formula One, proving that you can make a difference … “So many of us have to be so grateful to him for the opportunities that he’s provided, the vision that he had, the strength of character and never being afraid to follow and chase your dreams.