Brainpop

2022 - 10 - 11

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Image courtesy of "Business Wire"

KIRKBI A/S Acquires BrainPOP, A Leading Educational Technology ... (Business Wire)

KIRKBI A/S, the family-owned holding and investment company of the LEGO brand ('KIRKBI'), and BrainPOP, a leading educational technology business (the.

We are committed to a long-term and responsible investment strategy to ensure a sound financial foundation for the owner family’s activities as well as contributing to a sustainable development in the world. And, we are dedicated to support the family members as they prepare for future generations to continue the active and engaged ownership as well as supporting their private activities, companies and philanthropic work. KIRKBI’s strategic activities include 75% ownership of the LEGO Group and 47.5% ownership of Merlin Entertainments. The company is committed to empowering kids to succeed and thrive in the classroom and beyond. The company’s investment activities also include investments in EPIC Games, renewable energy, significant long-term investments in companies such as ISS, Nilfisk, Falck, Armacell, Välinge and Landis+Gyr as well as real estate investments in Denmark, Switzerland, Germany and the UK. I am delighted that the Kadar family has entrusted BrainPOP to KIRKBI to accelerate our vision to be the authority that builds and measures the skills needed to thrive in tomorrow’s world.” Jørgen Vig Knudstorp, Chair, LEGO Brand Group, said: “BrainPOP’s values and commitment to deliver engaging learning experiences responsibly to millions of children is closely aligned with the LEGO Idea, which originated 90 years ago, and is all about enabling the development of all children through playful learning. Through school and district subscriptions, BrainPOP has a presence in over two thirds of U.S. Joining the LEGO ecosystem will enable BrainPOP to pioneer new educational offerings and extend our reach globally. With BrainPOP’s digital-first learning approach in the growing edtech market, KIRKBI’s strategic acquisition of the company complements the LEGO branded entities, which all help kids learn through play, digitally and physically. In the next ten years, the LEGO brand has an ambitious vision to become a global force for learning through play, be it physically or digitally. My team, in turn, was receptive to my dream, and brought it to life through a truly revolutionary multidisciplinary approach to education.

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Image courtesy of "The Wall Street Journal"

Lego Owner to Acquire Education-Technology Firm Brainpop (The Wall Street Journal)

Kirkbi, the family-run company behind the world's largest toy maker, plans to establish an education business.

[Hotels.com October Deals - Save 20% or more](https://www.wsj.com/coupons/hotels-com) [$50 discount sitewide - Home Depot Coupon](https://www.wsj.com/coupons/the-home-depot) The deal—through which Kirkbi is acquiring Brainpop’s owner FWD Media Inc.—is expected to close Tuesday, the companies said.

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Image courtesy of "EdSurge"

Lego's Parent Company Acquires Edtech Firm BrainPOP (EdSurge)

The company that owns Lego is diving headlong into K-12 education's switch to digital.Kirkbi A/S, the private investment and holding company that owns ...

Kadar, a pediatric immunologist, founded the New York-based BrainPOP in 1999. school districts, and a reach of 25 million students. These days, BrainPOP says it has a presence in two-thirds of U.S. But BrainPOP will remain “operationally independent.” [announcement of the deal](https://www.businesswire.com/news/home/20221011005785/en/KIRKBI-AS-Acquires-BrainPOP-A-Leading-Educational-Technology-Platform-for-Kids-Educators-and-Families) said. Fueled by the digital transformation of K-12 learning, the acquisition is expected to be only the first of many for Kirkbi A/S.

Product Review of BrainPOP Jr. Movie of the Week (The Tech Edvocate)

Each video has two short multiple-choice quizzes (one “easy,” one “hard”), and a related joke and cartoon strip. A scoreboard keeps track of kids' quiz scores.

One week kids can watch a video on the branches of government, the next week learn about the musical alphabet, and the next explore ways to manage anger. [educators](https://www.theedadvocate.org/) can record their scores for a general idea of how much of the video kids understand or remember, but the quizzes are short and [educators](https://www.theedadvocate.org/) might do better making their own assessments. The scoreboard feature gives kids a sense of their progress throughout. The wide variety of topics will appeal to kids with different interests. Retention quizzes test mostly superficial learning, and the videos and supporting material can be formulaic. Movie of the Week a great resource: video quality and topic variety. Unfortunately, through all of the video watching, the app doesn’t offer or suggest opportunities for meaningful interaction. To encourage deeper learning, [educators](https://www.theedadvocate.org/) can expand on the topic through in class activities, reflective writing, collaborative projects, field trips, games, and the like. Some of the academic topics align to a variety of Common Core Standards. In watching the videos, kids might expect to learn about classifying animals, the life of Georgia O’Keeffe, reading a calendar, or what to do about bullying. Videos include links to related content, making it easy for kids to explore a topic from multiple perspectives. Subscribers can explore related videos as well as search for any video in the library.

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