Paramount

Paramount Pictures is leading the way as the first studio to use social media app BeReal for a film marketing campaign for "Scream 6."

“It doesn’t make sense for us from a branding perspective to spend ad dollars to be able to be in the Discover setting of the app.” “We want to have a strategy behind it,” the insider said. “There’s a lot of earned media potential right now, especially with the app being new,” she said. This exclusive content, however, is only available to BeReal users who are “friends” with the film’s account (@screammovies, in this case). “We always strive to utilize new platforms and nascent technology in our marketing and executed a series of first-to-market initiatives on the last ‘Scream’ campaign,” Danielle De Palma, EVP of Global Marketing at Paramount Pictures, told TheWrap. The photo-sharing app alerts users once a day, at an unknown time, to “be real” and post a photo within two minutes. The second known “Scream”-related BeReal post, taken Aug. Starring “In the Heights” breakout Melissa Barrera, Jenna Ortega, Courteney Cox, Jasmin Savoy Brown and Hayden Panettiere all star in the new film, which wrapped production last week. BeReal users may post outside the allotted two minutes, but the post will be considered “late” and display how long it was delayed. And while the savvy digital-marketing squad at Paramount found a clever way to get “Scream 6” some traction on its BeReal account, most studios aren’t ready to mess with a platform bent on filtering out staged social media. But that didn’t stop Paramount, a leader in innovative digital marketing going back to the mid-2000s. The exec who spoke on background said their team isn’t yet sure how to use BeReal as a marketing tool — and that’s exactly how the French app wants it.

For each series, the first two episodes of the most recent season were analyzed for gender, race/ethnicity, LGBTQ+, and disability representation. On-screen ...

As a company, we know we aren’t perfect, nor do we have all the answers on this journey to write the next chapter of inclusive storytelling. Taken together, we hope that the release of our analysis and expanded commitments will help us accelerate the change we’ve long worked towards at Paramount. With over 100,000 members from underrepresented groups, our hope is that this partnership will contribute to the changing infrastructure of Hollywood. The training is now set to scale across the rest of Paramount globally, beginning with Nickelodeon in 2023 and expanding companywide through 2024. Leading with this research, we aim to build on our legacy of work to advance diversity, equity, and inclusion, including the commitments we’ve made as a company historically—and more recently as part of Content for Change. Secondly, we are committing to commissioning 8 new insights studies across 2022 and 2023 including a follow up study with Annenberg, and the groundbreaking work with BET and Stanford that will offer an industry view of representation and portrayals in content. Job seekers will be directly invited to apply for below-the-line and above-the-line open positions on the platform thus expanding visibility and outreach efforts to create true equity and diversity in hiring practices. Specifically, Paramount will be broadening our infrastructure of data analytics in partnership with our production teams by building a new companywide technology solution to track the demographics of our in-front and behind-the-camera talent and pipeline. Most importantly, this will lead to informed and data-driven commitments that will help increase representation and more accurate portrayals of BIPOC and underrepresented groups in our content. And of course, we are so excited about Paramount’s recent pledge to the Roybal School of Film and Television Production Fund (Roybal Fund) in support of their mission to build a more inclusive pipeline of historically underrepresented, college and career ready students interested in the film and television industries. Building on the brands’ and studios’ longstanding efforts to broaden our creative talent pool with programs such as the ViewFinder Emerging Directors Program, Directing Initiative, Writers Mentoring Program, First Time Directors, and SHOWCASE, Paramount will be expanding The Annenberg Inclusion Initiative analyzed the makeup of Paramount’s on-screen talent as well as our creators, producers, writers, and directors from 62 Paramount series from ten brands over a two-year period from 2019-2021 that were selected by internal brand and research leadership.

Bull dealt drugs, got caught, and served his time. After a decade, he is released from prison and returns to an unrecognizable Lakeview.

and 7 p.m.; Thursdays at 7 p.m.; Fridays at 8 p.m.; Saturdays at 2 p.m. and 8 p.m.; Sundays at 1 p.m. Paramount's new Copley Theatre is a sleek, state-of-the-art, 165-seat theater with a modern new lobby bar and lounge, reopened this past March as downtown Aurora's newest live theater space following a two-year, $2 million, top-to-bottom renovation. BULL: a love story has been developed for the past two years through Paramount Theatre's Inception Project. What will it take to really get home? Bull dealt drugs, got caught, and served his time.

Many of the stars and producers believe they are going to miss out on millions of dollars because of a deal between Paramount and the cable channel Epix.

Paramount is best known as a movie studio, and yet none of its new movies would be available on its flagship streaming service for years to come. Paramount’s Epix deal expires at the end of 2023. Movie stars, producers and film-makers often get a cut of the profits from their movies, including a share of digital sales and licensing to third parties. While these companies hoped that Epix would turn into a viable player, it never reached the stature of HBO, Showtime or Starz. Streaming services typically do not license their original movies to others at all. The guilds declined to comment.

Smith is set to produce "Ms. Marvel" helmer Sharmeen Obaid-Chinoy's narrative feature debut, "Brilliance."

Sackey also penned sequel novels “A Better World” and “Written in Fire,” opening the door for a possible film trilogy. Smith said he was “fogged out” at the Oscars after attacking Rock. Author Marcus Sackey, who wrote the “Brilliance” novel, is also serving as a co-producer. The book centers on Nick Cooper, a federal agent who works for the Department of Analysis and Response and is tasked with tracking down the 1 percent of non-neurotypical people deemed “abnorms,” or “Brilliants,” who are born with special powers. The character Nick is a parent of a Brilliant daughter and is also an abnorm himself, in a “Blade Runner”-esque twist. Four-time Emmy winner Obaid-Chinoy most recently helmed Episodes 4 and 5 of Disney+ series “Ms.

Paramount Taps 'Ms. Marvel's Sharmeen Obaid-Chinoy For Marcus Sakey Novel 'Brilliance;' Will Smith Producing And Eyed To Star.

The plan is for Smith to play the book series hero Nick Cooper, a federal agent who works for the Department of Analysis and Response. He next stars in Emancipation, playing a hunted runaway enslaved man who struggles to freedom in the dangerous swamps of Louisiana in the Antoine Fuqua-directed fact-based thriller. This side of Tom Cruise, Brad Pitt and Leonardo DiCaprio, none has been more successful over the past two decades on a global scale than Smith. As he infiltrates a radical group of Brilliants who plan to incite a civil war, he uses his own gifts against his Brilliant enemies, like an assassin who perceives time faster than his opponents. The agent is himself an abnorm, with a gift for predictive analysis that allows him to see what will happen before it happens and react preemptively. [Sharmeen Obaid-Chinoy](https://deadline.com/tag/sharmeen-obaid-chinoy/) will make her narrative feature directorial debut on [Brilliance](https://deadline.com/tag/brilliance/), the [Paramount](https://deadline.com/tag/paramount/) Pictures adaptation of the [Marcus Sakey](https://deadline.com/tag/marcus-sakey/) novel.

"Ms. Marvel" filmmaker Sharmeen Obaid-Chinoy has been set to direct the project for Smith's Westbrook Studios.

Obaid-Chinoy would be making her narrative feature directorial debut on “Brilliance,” though in addition to “Ms. “Brilliance” is an adaptation of a novel of the same name by Marcus Sakey. And Smith, who has not made a film since the infamous Oscars slap earlier this year ahead of his Best Actor win, is still attached to produce via his company Westbrook Studios alongside Jon Mone and Ryan Shimazaki.

The Paramount Theatre and Convention Hall feel like they were destined to be iconic. So of course it's played host to major Springsteen moments.

While their future is uncertain, the memories Springsteen created there for his E Street faithful will last forever. But for countless music fans around the world, the site is associated first and foremost with Bruce Springsteen. [the Light of Day Winterfest](https://www.app.com/story/entertainment/music/2022/03/09/light-of-day-winterfest-2022-parkinsons-bob-benjamin-bruce-springsteen/9408036002/) to the Asbury Park Music and Film Festival.

Will Smith appears to be plotting his acting return nearly six months after infamously slapping comedian Chris Rock on stage at the 94th Academy Awards.

He was captured on set of the forthcoming National Geographic and Disney+ docuseries, Welcome To Earth, in Ecuador earlier this month; Smith seen in March Banned: Although he apologized to the Academy and his fellow nominees during his speech, he did not issue a public apology to Rock until the following day; Smith seen in 2016 Sakey is also listed as one of the film's producers It is based off the novel of the same name by author Marcus Sakey. Although he apologized to the Academy and his fellow nominees during his speech, he did not issue a public apology to Rock until the following day. Less than an hour after his outburst, Smith was awarded the best actor Oscar and received a standing ovation for his tearful speech in which he called himself a protector of his family and expressed a desire to be a 'vessel of love.'

After years of losses and underwhelming performance, the movie studio Paramount Pictures has delivered its best box-office results in a decade.

Paramount and Epix aren’t owned by the same company, but they used to be. Talent didn’t squawk at the time because Epix was paying similar rates to other streaming services and cable networks, the people said. was forced to pay $200 million to one of the creators of “The Walking Dead,” while Fox settled a multimillion dollar dispute with the participants in the show “Bones.” Gifts processed in this system are not tax deductible, but are predominately used to help meet the local financial requirements needed to receive national matching-grant funds. Paramount’s Epix deal expires at the end of 2023. Rather than give talent a share of the ownership in a project, Netflix, Amazon and Apple Inc. sends its movies to Disney+ and Universal has a deal with its corporate sibling, Peacock. for what the union called “self-dealing” and $4 million from Amazon in unpaid residuals. Movie stars, producers and filmmakers often get a cut of the profits from their movies, including a share of digital sales and licensing to third parties. Profit participants in Paramount movies believe their earnings are below what they should be because the studio is receiving less from Epix than other studios are getting in similar deals, according to several people familiar with the conversations. After years of losses and underwhelming performance, the movie studio Paramount Pictures has delivered its best box-office results in a decade. Representatives for Cruise, Bullock and “Jackass” star Johnny Knoxville didn’t respond to requests for comment.

Following the most social Video Music Awards in history, the youth-focused entertainment brand plans to eventize its tentpoles for streaming and social media.

For the first time, MTV brought the VMAs to the metaverse with The VMA Experience in Roblox. We can mirror that approach for all major brand events and programming going forward.” Players were tasked with completing challenges to earn tokens that allowed them to vote for the award show’s brand-new Best Metaverse Performance category. “Our strategy is to leverage the MTV portfolio across all platforms available to us,” says Hissey. 27, the brand also held a virtual meet-and-greet with The TikTok activation featured the iconic Moon Person dancing to Tiësto & Charli XCX’s campaign track, “Hot In It” and leveraged the hashtag #PartyWithVMAs, reaching 7 billion views. We did that exceptionally well this year for the VMAs, and this blueprint is very much the consistent approach for all of our bigger tentpoles including the CMT Music Awards and MTV Movie & TV Awards.” For example, rapper Jack Harlow guest-starred in [an episode of Wild 'N Out in 2020](https://www.youtube.com/watch?v=y3ytZ4aYSy8), so the team posted the full episode as well as highlight clips to promote Harlow’s VMAs nominations. The brand went all in on YouTube that Sunday, publishing 36 videos that led to 85 million minutes watched and 186,000 new subscribers during that period. The video amassed 15 million views and 40 million minutes in its first 48 hours. Music’s biggest night became social’s biggest night this year, with the 2022 MTV Video Music Awards achieving a record number of fan interactions across social platforms. “With the VMAs, it's all about leaning into artists' fandoms,” says Hissey.

The Jackass creators join Cruise and Bullock in saying that the studio's deal with cable channel Epix is losing them millions.

Of course, the real money for actors, filmmakers, and producers is in ticket sales, as, depending on their contract, they can earn a percentage of the film’s gross revenue. To break down the very complicated structure of Hollywood business, those involved in the making of a film can earn a good chunk of their profit from digital sales and a bit from residuals when films go to streamers. [Fortune](https://fortune.com/2022/09/20/tom-cruise-major-stars-top-gun-maverick-studio-paramount-cutting-out-millions-lucrative-streaming-profits/), Cruise, other stars, and producers of recent Paramount Pictures films believe that they are losing out on millions of dollars due to a deal made between the studio and cable channel Epix. n to embark on creating their own streaming service, Paramount+, out of the rubble of CBS All-Access. Though they had a five-year deal to exhibit their movies on the channel, Paramount bega Formerly a partial owner of the lesser-known cable channel Epix, Metro-Goldwyn-Mayer bought Paramount and Lions Gate Entertainment Corp.

Tom Cruise had one of the biggest movies of all time this year with Paramount Pictures, but he might not be getting his money's worth.

Specifically, Tom Cruise and other Paramount-affiliated stars are concerned that the rate of profits being paid out to them via the cable channel Epix and its agreements with the studio are significantly lower than they should be. Hopefully, everyone will manage to deal with this politely and everyone gets richer. In this case, Tom Cruise, Sandra Bullock, and The Tom Cruise Paramount profit-sharing contention is complex and concerns deals between multiple companies that at some points share parent corporations, but we will try to break it down as simply as possible. For example, if the recent Tom Cruise blockbuster Top Gun: Maverick For its part, Paramount Pictures claims that it received “market” rates for its new agreement with Epix.

Paramount's new deal with Amazon-owned Epix will dent millions of dollars from Tom Cruise, as per Bloomberg. Film stars, directors, and producers mostly ...

In another instance, Fox was forced to set aside a multimillion-dollar dispute by dealing it with the participants in the series Bones. The film is expected to hit the theatres in 2023 The singer admitted to crossed the line in marriage