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Gen25 (part of Group25) is a company that provides strategic consulting and software development on the Salesforce platform.

Founded in 2006 by Gijs Martens, Gen25 provides strategy consulting and software development on the Salesforce platform. Martens adds, “We are responding to this with the further expansion of Booker25, because the economy is not only becoming more digital, but also more flexible. When it comes to CRM platforms, Salesforce is one of the industry leaders globally with a market share of over 20 per cent. In combination with the professional approach and organisation of Group25, we foresee many further growth opportunities. In 2009, Gen25 became a Salesforce consultancy partner and held its position in the Salesforce network. Prior to this, in 2015, MGF invested in Group25 and since then, the company claims to have grown almost tenfold.