Konges Sløjd

3i Group plc ("3i") today announces that it has agreed to invest in Konges Sløjd, a premium international lifestyle brand offering apparel for babies and ...

Its products are made with quality, environmentally-friendly materials with a focus on organic cotton, wool and wood. We are looking forward to work with Emilie and her team in the next phases of the company's international growth across Europe, Asia and the US". We will be able to maintain our unique values, brand and design approach whilst reaching even more families around the world". Konges Sløjd also enjoys a highly-engaged global virtual community, with more than 345,000 followers on Instagram ( www.instagram.com/kongessloejd). Konges Sløjd designs, sources, and markets high-quality, branded children's clothing, accessories, home products and toys in more than 50 countries. The global baby/child product market benefits from strong sociographic tailwinds such as premiumization, rising middle classes and older parents having higher disposable incomes when they have children.