Clio

2022 - 6 - 13

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Image courtesy of "BetaKit"

S|W: The SaaS Weekly – Bessemer says centaurs are cool now ... (BetaKit)

The SaaS Weekly is a weekly newsletter covering major SaaS news from Canada and around the globe.

“The company has been profitable since inception with positive cash flows and reserves,” said Alakh Pandey, founder and chief executive of PW, in a statement. “Now we’ve got customers coast-to-coast and on both sides of the border,” PayShepherd co-founder and CEO Wesley Sessenwein told BetaKit in an interview. Menz expects that to grow to just under 100 employees in the next year, and another 50 in the year after. Maropost offers a commerce and marketing platform that supports direct-to-consumer companies with audience engagement, customer acquisition, and revenue growth. It is a year that also saw the company close two massive funding rounds and expand its headcount to almost 800, amid 70 percent year-over-year growth on the B2B side of its business. For some context on that valuation, Brisbane, Australia-based Go1 has now raised $400 million to date.

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Image courtesy of "Muse by Clio"

5 Common Fetishes of the Advertising Professional (Muse by Clio)

Titillation stemming from worship of and submission to trending technology and social platforms. Trending ad tech and social platforms are seductive. They offer ...

But we must remain diligent, or the power-jargoning and politicking and other BS will win. The safe word is "stop." Just stop. It's just one small way we try to keep ourselves honest and promote a bit more humility. If you put in the time chewing on a problem, actively searching for a solution, you will eventually get there. We introduce ourselves at a party and say wryly, "I'm in advertising. The idiom people love to forget is, "Creativity is 90 percent perspiration, 10 percent inspiration." Most importantly, if we want to welcome more interesting, diverse and creative points of view into this industry ( which we most definitely need), we have to stop selling ourselves short. That hot take on the latest "it" platform may just be pulling your attention away from a potentially more efficient, effective way to reach your audience. If we pull that lever, this happens. Either way, buckle in as we delve into the mischievous mind of the modern ad professional. If we twiddle this knob, that happens. We love a provocative idea.

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Image courtesy of "BCBusiness"

Jack Newton tells all about Clio's journey to becoming a cloud ... (BCBusiness)

The CEO credits customer obsession and long-term growth planning as key factors behind the company's success.

The next milestone for the firm is to push revenues to $1 billion. The philosophy is the same for customers and company talent: focus on their success by fostering a space for high-performing employees to grow and ensuring that you’re delivering great outcomes. There was pent-up demand for such a product, as demonstrated by the role that clients played in Clio’s evolution.

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