Norway's best tennis player and superstar Casper Ruud (23) is the new global ambassador for the Norwegian humanitarian foundation W Initiative. The ag.
W Initiative is a newly established humanitarian foundation that aims to improve the quality of life of children and young people. We have also joined a new project in Fiji headed by FijiStiftelsen. Thanks to the support of the W Initiative, FijiStiftelsen will be building two evacuation centres that will be used daily as a classroom and multipurpose room for children, as well as give women the opportunity to create their own workplace,” explains Boe Sletten. W Initiative will then have the preferential right to extend the partnership for another two years. Having Casper Ruud as an ambassador will open more doors and we can reach international audiences in a completely different way,” explains Managing Director of the foundation Eirik Boe Sletten. The goal for the W Initiative is to be more visible and, consequently, receive information about and access to new projects around the world that it can support. As ambassador, Casper Ruud will be promoting the foundation and making it more visible to an international audience.