The firm believes the change will provide “clarity” and “consistency” as it continues to seek out new merger and acquisition opportunities. The key brand ...
These changes have been completed across AAB, AAB Wealth, AAB Consulting and John F Daly Associates (now AAB John F Daly). The key brand changes include shortening the full Anderson Anderson & Brown name to AAB and rolling out new logos across the group to replace the current A2+B branding. Anderson Anderson & Brown has rebranded to AAB to drive growth across the UK and Irish business services markets.
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Simplifying to AAB helps us achieve this whilst still recognising where the business began.” Hardie Caldwell will henceforth trade as AAB, a move that began with its merger with the Aberdeen-based firm last year. Our new brand reflects this significant step forward in our journey.