Hans Zimmer

BMW's new all-electric i7 flagship luxury sedan takes advantage of this with its new IconicSounds Electric soundscapes, which combine with the incredible rear- ...

BMW’s new all-electric i7 flagship luxury sedan takes advantage of this with its new IconicSounds Electric soundscapes, which combine with the incredible rear-seat 31-inch Theatre Screen in the car to create a whole new driving experience. In luxury cars, this is an easy way to create a sumptuous and serene experience, but that quiet nature also serves as a blank canvas on which automakers can build new sound experiences that inspire drives in a way we’ve never seen before. With Sport, Expressive, and Relax modes available, your BMW i7’s soundtrack perfectly adapts to your mood to turn every drive into a beautiful and moving experience that all your senses can enjoy.