ASMR

Maltesers has set out to trigger pleasure receptors this Easter with a fusion of baking, sound and vision to set your tastebuds tingling in its latest ad.

Tune into the power of whisking, piping and stirring, and start feeling like a happy bunny today.” Born out of research indicating that 20% find Easter to be the most stressful holiday, Maltesers is pitching straight to your stomach with a bakery series appealing to the 55% who retire to the kitchen as a way to relax. Maltesers has set out to trigger pleasure receptors this Easter with a fusion of baking, sound and vision to set your tastebuds tingling in its latest ad.