GANNI x New Balance

2022 - 4 - 13

ganni new balance - new balance ganni

Post cover — Image courtesy of "British Vogue"

Shop Ganni's New Balance Edit Of Instantly Cult Kicks (British Vogue)

Ganni creative director Ditte Reffstrup tells Vogue about Ganni's new collection of trainers with New Balance. Shop Ganni's New Balance collaboration first ...

To give the typically normcore-coloured (read: grey) sneaks a Ganni spin, she injected fluoros into the inner and selected an upbeat shade of green for the soles. New Balance is such an iconic brand and I love how they push for better quality and being more responsible without compromising on style – it’s the perfect ‘everyday athletics’ brand of modern city life.” Fresh off the back of a curveball tie-up with Juicy Couture, which tempted the Scandi set into crystalised trackies, husband and wife duo Nicolaj and Ditte Reffstrup are teaming up with New Balance. Why the sudden dalliance with the world of technical dad trainers?

New Kicks: #GANNIGirls love New Balance sneakers, so GANNI x ... (Lifestyle Asia)

Your cool-girl summer shoe search stops here. GANNI is releasing a collab sneaker with New Balance that's made for running around the city.

And if you need some inspiration, look no further than the campaign imagery, which sees models really espousing that “everyday athleticism” brief by doing all sorts of athletic feats — mattress-pouncing, shoulder-riding, baguette relays alike — wearing, of course, the sneakers in question. “The NB 2002R style really fits into the Copenhagen way of dressing — we’re always cycling and running somewhere. The alchemic gesture of turning bad into good, turning gauche into cool is a kind of superpower.

The GANNI x New Balance collaboration is here and it is epic (Marie Claire UK)

It sees the classic New Balance 2002R sneaker re-imagined in two distinct colourways and prints, featuring subtle shades of grey, green and pops of colour, as ...

‘Given GANNI’s global relevance with fashion conscious consumers and seeing their #GANNIGirls styling New Balance sneakers so often, this collaboration seemed like a natural fit for both brands. The NB 2002R style really fits into the Copenhagen way of dressing – we’re always cycling and running somewhere. Lauded as a ‘runner-city sneaker hybrid’, the 2000R is your perfect fashion-forward trainer for stomping around town.

The New Balance x Gianni Collaboration Is Here (Refinery29)

The latest news in the New Balance resurgence: the brand has partnered with Danish brand Ganni to offer two limited-edition sneakers, available April 13.

If you buy something we link to on our site, Refinery29 may earn commission. ICYMI, we’re living through a New Balance renaissance. At Refinery29, we’re here to help you navigate this overwhelming world of stuff.

The New Balance x Gianni Collaboration Is Here — Shop It Before It ... (Refinery29)