Sport

Getty Images. SHARE THIS ARTICLE. There's a video that DAZN and YouTube have created to promote their coverage of the Uefa Women's Champions League (UWCL) ...

“If you’re a consumer and you’re demanding more women’s sports coverage but you’re not clicking on newsletters or watching highlights, it doesn’t make sense, right?” she told the panel. “The reason we all became women’s sports fans is because sports are awesome, the athletes are inspiring, and their stories are worth reading about. “Unfortunately, it’s all about the numbers and results and when one women’s sports story wouldn’t perform well, it would lead to a destructive cycle where you might not get the opportunity next time.” Bleacher Report took notice and Chambers was able to build a women’s sports platform that celebrated all backgrounds, ages, levels, and ability. Partnerships with more established broadcasters seeking to benefit from the growing interest in women’s soccer is a way of doing this. This is what ultimately led to the launch of Ata Football, a women’s soccer platform featuring live games from Europe’s top leagues, as well as original content and a tactical library for coaches. She retired from ESPN in 2021 and now chairs the advisory board for the Women’s Sports Network (WSN), a new platform that aims to make a greater variety of content more accessible to more people. Once we launch and once people have a taste for what we’re going to offer, I think the phone’s gonna ring off the hook.” Togethxr believes this is a huge gap in the market ready to be exploited. But men’s sport has long dominated the airwaves and column inches, denying most women’s competitions the opportunity of a platform to become more professional. Yet in 2019, just 5.4 per cent of SportsCenter’s airtime was devoted to women’s sport, a figure which falls to just 3.5 per cent when that year’s Fifa Women’s World Cup is excluded. “The more likes, the more tweets,” the video continues.